ASRI Hosts Monocle’s The Chiefs 2025: A Leaders Conference Driving Global Innovation

ASRI, a subsidiary of Agung Sedayu Group, is honored to announce the arrival of The Chiefs 2025 to Jakarta. This distinguished global leadership conference, hosted by ASRI and Monocle, will take place on 23 & 24 April 2025, at the ballroom of 25hours Hotel Jakarta The Oddbird, adding a new chapter to Jakarta’s growing prominence as a dynamic global business hub.
The Chiefs, Monocle’s flagship event, has become synonymous with gathering visionaries, leaders, and innovators from across industries to discuss the future of business, share strategies, and forecast trends. Following previous successful editions in iconic locations such as St. Moritz, Dallas, and Hong Kong, The Chiefs 2025 marks the event’s first-ever appearance in Southeast Asia, further cementing Jakarta’s reputation as a global destination for thought leadership and business innovation.
ASRI is proud to play a pivotal role in bringing The Chiefs to Jakarta. With a long history of cultivating transformative spaces, ASRI continues to shape urban experiences through its high-rise residential developments, premium office towers, and visionary projects that enhance the quality of life for surrounding communities. By hosting The Chiefs 2025, ASRI underscores its commitment to creating spaces where global ideas intersect and drive progress.
“Hosting The Chiefs 2025 in Jakarta is an extraordinary moment for ASRI. For decades, we have been passionate about creating environments that foster innovation, connect communities, and elevate the urban experience. This collaboration with Monocle is a significant milestone in that mission, bringing together some of the brightest minds from around the world. Jakarta is now firmly positioned as part of the leaders in the global business landscape, and The Chiefs will undoubtedly add to its allure as a hub for meaningful dialogue and opportunity.” stated CEO of ASRI, Alexander H. Kusuma.
Monocle’s Editorial Director and Founder of The Chiefs, Tyler Brûlé, echoed the excitement of bringing The Chiefs to Jakarta. “We’re thrilled to bring The Chiefs to Jakarta, a city that is not just rapidly evolving but is also driving meaningful conversations across the global business community,” said Brûlé. “Indonesia is the largest economy in one of the most dynamic regions so it’s no surprise that we are already getting a lot of interest. The event will offer a rare opportunity for attendees to hear from the brightest minds, exchange innovative ideas, build lasting connections, inspiring dialogue and opportunity that will set the tone for business leaders in the years to come. Thank you to ASRI for bringing it to Jakarta.”

The Chiefs has become a beacon of global leadership, attracting speakers who are trailblazers in their respective fields. Past highlights include Chairwoman of The Mall Group, Supaluck Umpujh, who has been instrumental in shaping Thailand’s luxury retail sector, and Chairperson of Blue Bird Group Holding, Noni Purnomo, renowned for revolutionizing Indonesia’s transportation industry with the introduction of the first e-taxi service. These visionary leaders, alongside others from the worlds of business, design, and technology, have made The Chiefs a must-attend event for executives seeking to stay ahead of the curve.

Set in the modern, stylish environment of 25hours Hotel Jakarta The Oddbird, latest hotel proudly presented by ASRI, with its eclectic design and unparalleled moment, The Chiefs 2025 will offer participants an immersive experience unlike any other. The carefully curated speaker lineup, featuring leaders from diverse sectors such as business, design, and technology, will provide valuable insights on navigating the future of global industries.

ASRI’s focus on creating impactful spaces, such as the landmark District 8, Menara Jakarta, and Mall of Indonesia, aligns perfectly with the ethos of The Chiefs: to create environments where visionary ideas can flourish. By bringing this exclusive conference to Jakarta, ASRI further solidifies the city’s position as a destination for bold, innovative thinking.

To add to this remarkable event, 25hours Hotel Jakarta The Oddbird as part of ASRI, will have a Grand Opening Party on 25 April 2025. All guests of The Chiefs 2025 will be invited to join the party and celebration, starting at 6 p.m., for an unforgettable evening of networking, celebration, and discovery. This landmark event will serve as the perfect introduction to the hotel’s distinctive style and its role in shaping Jakarta’s hospitality dimension.
The Chiefs 2025 will not only be an unmissable opportunity for business leaders and innovators, but it will also reinforce Jakarta’s place on the global stage as a hub for thought leadership, innovation, and business excellence.


