ASRI Successfully Hosts the International Conference “The Chiefs 2025 by Monocle”
Jakarta has proudly taken center stage as the host city for the prestigious global industry conference, The Chiefs 2025 by Monocle, for the very first time. Held from April 23 to 24, 2025, this event brought together hundreds of industry leaders, creators, and innovators from around the world to share ideas, engage in meaningful discussions, and explore potential collaborations.
A Proud Moment for Jakarta
Organized by ASRI, a leading urban development developer in Indonesia, the conference aimed to enrich the global conversation on the future of business, media, architecture, design, and hospitality. With this event, ASRI reaffirmed its commitment to positioning Jakarta as a vibrant hub on the international stage, fostering innovation and cross-border partnerships.
Insightful Discussions and Key Topics
Throughout the conference, speakers addressed a wide array of relevant and compelling topics, including:
Why Jakarta? – Insights shared by Cynthia Wirjono, co-founder of The Goods Dept, Brightspot Market, and Oaken Labs, alongside Michael Djuita, CEO and Founder of 20WOL.
Beauty and the Brand – A discussion led by Vorravit Siripark, CEO and Founder of Panpuri Thailand.
Building Better Cities – Featuring Daliana Suryawinata, co-founder of SHAU, and Wannaporn Phornprapha, founder and managing director of P Landscape, Thailand.
Taking Off and Landing Success – Presented by Alexander Halim Kusuma, CEO of ASRI.
Making It in Indonesia – Conversations with Hong Kong-based entrepreneur An Chieh Chiang of Lojel and Philippe Delaisse, co-founder of Ethnicraft, Belgium.
Retail’s Next Chapter – Insights from Jaime Daez, CEO and founder of Fully Booked, Philippines.
How to Start a Confectionery Brand – Featuring Vincent Mourou, CEO and founder of Maison Marou, Vietnam.
Japan’s Sustainability Pioneers – A discussion with Gen Fukushima, CEO and founder of Sanu, and Ken Isono, co-founder and director of Shizen Energy, Japan.
Beyond the Panel Discussions
The conference was not solely about keynote speeches; it also provided ample opportunities for networking and building connections. In a lively and dynamic atmosphere, participants from diverse backgrounds exchanged ideas and explored international collaborations, fostering a sense of community and shared purpose.
A Unique Venue in the Heart of Jakarta
Held at the 25hours Hotel Jakarta The Oddbird—Asia’s first 25hours hotel—this venue perfectly reflected the spirit of the event. Its distinctive design, blending local culture with a global urban vibe, resonated with the conference’s inclusive, creative, and energetic ethos.
Engaging Social Activities
The event featured a variety of social activities that enlivened the atmosphere and enriched the participant experience. The festivities kicked off with a Welcome Reception at Artesian, The Langham Jakarta’s rooftop bar, offering stunning views of the city skyline. This relaxed setting provided an ideal space for attendees to interact and forge closer connections in an inspiring environment.
For lunch, participants gathered at COPA within the 25hours Hotel The Oddbird, enjoying delicious Latin American cuisine. This meal served as a platform for further idea exchanges and informal conversations amidst a busy schedule.
The evening culminated with a special dinner at Tom’s by Tom Aikens, hosted at The Langham Jakarta. Chef Tom Aikens himself joined, adding a personal touch to the meal and creating a warm, convivial closing to the conference.
A Vision for Jakarta’s Future
Alexander H. Kusuma, CEO of ASRI, expressed pride in hosting the event, emphasizing its significance beyond mere networking. “We are very proud to host The Chiefs 2025 in Jakarta. This event isn’t just about bringing global leaders together; it’s a platform to shape a better future. With ASRI, we aim to position Jakarta as a hub for big ideas and collaborations that benefit Indonesia and the world,” he said.
A Step Forward for ASRI and Jakarta
With iconic properties such as ASHTA District 8, The Langham Jakarta, and 25hours Hotel Jakarta The Oddbird, ASRI continues to strengthen its role in creating inspiring spaces that foster change, community, and global connectivity.
The Chiefs 2025 marks a significant milestone in ASRI’s journey to bring international ideas closer to Indonesia and to elevate Jakarta’s status as a future-ready city capable of competing on the global stage. This event not only showcased Jakarta’s potential but also set the stage for ongoing innovation and collaboration in the years to come.
